Freelance Consultant

Dedric Brown

Turning complex enterprise systems into revenue-driving machines — through Salesforce strategy, AI automation, and relentless execution.

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Dedric Brown - Salesforce Product Manager
$150M+ Pipeline Accelerated
10 Certs Salesforce + Agile
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Achievements

Proven Results,
Recognized Expertise

Measurable business impact backed by industry-leading certifications across Salesforce and Agile methodologies.

$150M+
Pipeline Accelerated
$50M+
Enterprise Growth Driven
$15M+
Enterprise Contracts Protected
$3M+
Cost Avoidance Achieved
8+
Years Of Experience
10
Industry Certifications
Certifications
Salesforce Certified Administrator Credential: 2485732
Salesforce Certified Advanced Administrator Credential: 3129847
Salesforce Certified Sales Cloud Consultant Credential: 2894561
Salesforce Certified Service Cloud Consultant Credential: 3017284
Salesforce Certified Business Analyst Credential: 2756193
Salesforce Certified Strategy Designer Credential: 2638471
Salesforce Certified AI Associate Credential: 3382947
Salesforce Certified AI Specialist Credential: 3451829
SAFe Product Owner / Product Manager Certification ID: 7842915
Certified ScrumMaster (CSM) Certification: 1293847
About Me

The Story Behind
The Strategy

Over the past 8+ years, I've led Salesforce product strategy across some of the most complex environments in tech — from scaling $150M+ pipelines at Cloudflare to protecting $15M+ enterprise contracts at Salesforce to modernizing legacy CRM at NCR Corporation.

I specialize in untying the knot — transforming fragmented, manual processes into streamlined, automated platforms that drive measurable revenue impact.

My approach blends deep technical knowledge with sharp business acumen, enabling me to bridge the gap between engineering teams and executive stakeholders with equal fluency.

Dreamforce Conference
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Expertise

Core Focus Areas

Four pillars that define how I create value at the intersection of product, technology, and business strategy.

01
Salesforce Product Strategy & Roadmap Ownership
End-to-end roadmap planning, backlog prioritization, sprint execution, and stakeholder alignment across complex enterprise ecosystems.
02
CRM & Enterprise Systems Integration
Bridging Salesforce with NetSuite, SAP, MuleSoft, and third-party platforms to create unified data flows and eliminate operational silos.
03
Go-To-Market Strategy & Execution
Territory planning, capacity modeling, and GTM tooling implementation supporting 900+ rep organizations with AI-powered insights.
04
AI & Automation (Agentforce)
Pioneering Agentforce adoption for GTM teams — automated lead routing, predictive scoring, and intelligent next-best-action recommendations.
Career Journey

Where I've Built

A decade of progressive product leadership across enterprise technology's most respected organizations.

2025 – Present
Independent
Freelance Consultant
Current Role
  • Providing independent Salesforce consulting to enterprises seeking to optimize CRM platforms, streamline sales operations, and accelerate pipeline growth.
  • Advising organizations on go-to-market system architecture, helping align Sales, Marketing, and Revenue Operations around a unified technology strategy.
  • Delivering product strategy and roadmap guidance for SaaS and enterprise clients, translating business goals into actionable technical initiatives.
Apr 2023 – Dec 2025
Cloudflare
Product Manager
  • Owned the Salesforce Sales Cloud roadmap, accelerating $150,000,000+ in annual pipeline by boosting sales productivity through CRM workflow optimization.
  • Produced $50,000,000+ in enterprise growth by designing scalable go-to-market strategy and strengthening data quality and forecasting across Finance, Accounting, and Sales operations.
  • Led NetSuite ERP product integration and optimization across order-to-cash, billing, invoicing, and revenue recognition workflows, improving data integrity and accelerating month-end close.
  • Drove adoption of a unified internal analytics dashboard across 12+ cross-functional teams by partnering with Data Engineering and Revenue Operations, reducing time-to-insight by 40% and enabling faster, data-driven product decisions at scale.
Jun 2021 – Apr 2023
Salesforce
Product Manager, Customer Platforms
  • Safeguarded $15,000,000+ in enterprise contract value through roadmap reprioritization and stakeholder alignment.
  • Influenced $10,000,000+ in upsell and renewal revenue by scaling enablement frameworks that increased customer ROI and product adoption.
  • Reduced ad-trafficking errors by 15% by translating complex business and product requirements into scalable platform solutions for enterprise media partners.
  • Accelerated product iteration cycles by 25% by instituting a structured discovery and feedback loop—synthesizing usage analytics, customer interviews, and cross-team insights to prioritize platform enhancements that directly improved enterprise partner retention.
Jan 2020 – Jun 2021
Salesforce
Product Manager, Identity & Security
  • Delivered $3,000,000+ in annual cost avoidance by instituting enterprise IAM frameworks, applying process mapping, and implementing least-privilege access controls.
  • Safeguarded $25,000,000+ in regulated contracts by aligning product roadmaps with FedRAMP, GDPR, and CCPA compliance requirements.
  • Remediated 10+ critical security vulnerabilities by coordinating cross-functional response across Engineering, Security, and Legal teams.
  • Drove enterprise-wide adoption of SSO and MFA across 8,000+ internal users by leading a phased rollout strategy in partnership with IT and Engineering, reducing unauthorized access incidents by 60% and strengthening Salesforce’s zero-trust security posture.
Jan 2018 – Jan 2020
NCR Corporation
Business Systems Analyst, Enterprise CRM
  • Delivered $1,800,000+ in cost savings through Salesforce automation, CRM modernization, and improved system reliability.
  • Safeguarded $20,000,000+ in enterprise contract value by aligning platform capabilities with customer requirements and contract deliverables.
  • Reduced support ticket volume by 30% through proactive system monitoring, user training programs, and self-service enablement.
  • Architected and executed a zero-downtime migration of 2,000,000+ legacy CRM records into Salesforce, building validated data pipelines and reconciliation frameworks that improved reporting accuracy by 35% across Sales and Operations.
Featured Work

Projects That Move The Needle

Detailed case studies showcasing end-to-end ownership across product strategy, execution, and measurable business outcomes.

Enterprise Growth - AI Boardroom
Cloudflare
Enterprise Growth: $150M+ Pipeline Acceleration
Led the Salesforce Sales Cloud product roadmap that unlocked $150M+ in annual pipeline by transforming CRM operations for one of the fastest-growing infrastructure companies in the world. Strategic cross-functional alignment and data governance improvements turned a fragmented sales tech stack into a competitive revenue engine.
$150M+ Pipeline $50M+ Growth 35% Adoption Lift
The Challenge
Cloudflare's rapidly scaling sales organization struggled with fragmented CRM processes, inconsistent data quality, and misaligned forecasting across Finance, Accounting, and Sales Operations teams. The absence of a unified data governance framework created significant friction throughout the revenue lifecycle, undermining forecast confidence and slowing deal execution at a critical growth stage.
My Approach
Implemented a comprehensive Salesforce Sales Cloud optimization strategy centered on workflow automation, data governance frameworks, and cross-functional alignment across Finance, Accounting, and Sales Operations. Drove end-to-end roadmap ownership with phased delivery milestones, continuous stakeholder feedback loops, and a unified data model that became the single source of truth for revenue reporting.
Stakeholders
15+ cross-functional stakeholders including Sales Leadership, Finance Directors, Accounting Managers, Revenue Operations, and SAP Engineering teams.
Tools & Technologies
Salesforce Sales CloudEinstein AnalyticsNetSuite ERPJiraConfluenceTableauData LoaderFlow BuilderApex
Outcomes
$150M+ annual pipeline acceleration • $50M+ enterprise growth • 35% platform adoption increase • 15% faster feature delivery • 30% improved feature adoption • 20% reduction in post-launch defects
Process Optimization - AI Whiteboard
Salesforce
Process Optimization: $15M+ Contract Protection
Safeguarded $15M+ in enterprise contract value by leading a strategic roadmap reprioritization and migration execution that kept every critical customer workflow intact. Proactive risk management and real-time stakeholder coordination turned a high-exposure platform transition into a zero-escalation success story.
$15M+ Protected Zero Escalations Seamless Migration
The Challenge
A high-stakes platform migration placed $15M+ in enterprise contract value at risk, with the potential for service disruptions that could erode customer trust at a pivotal renewal period. The initiative demanded precise coordination across technical engineering teams, customer success, and senior business stakeholders under aggressive timelines with zero margin for critical failures.
My Approach
Developed a risk-based roadmap reprioritization framework that identified critical customer workflows, sequenced phased migration timelines to minimize disruption, and established proactive communication channels with enterprise stakeholders. Instituted a dedicated war room process for real-time issue escalation and resolution, ensuring no customer-impacting gaps fell through the cracks during the transition.
Stakeholders
Enterprise Customer Success Managers, Engineering Leadership, Customer Platforms team, Legal/Compliance, and enterprise customers directly involved in the migration.
Tools & Technologies
Customer PlatformsMarketing CloudJiraGainsightTableauSlackMiroConfluence
Outcomes
$15M+ enterprise contract value protected • Zero critical customer escalations during migration • Improved campaign performance metrics • Strengthened enterprise customer trust and retention.
Fullcast GTM Platform
Cloudflare
Fullcast GTM: Territory & Capacity Planning At Scale
Deployed the Fullcast GTM planning platform to bring AI-powered territory optimization and capacity planning to a global sales force of 900+ reps, eliminating the manual chaos that had long plagued annual planning cycles. The result was a repeatable, data-driven planning infrastructure that improved coverage precision and freed Sales Operations to focus on strategic analysis.
900+ Reps Supported 80% Manual Reduction Zero Conflicts
The Challenge
With 900+ sales reps operating across a global team, territory planning and capacity modeling had no systematic foundation — assignments were entirely manual, error-prone, and invisible to leadership until conflicts surfaced. Coverage gaps, account ownership disputes, and suboptimal capacity utilization were persistent pain points that undermined quota attainment and cross-regional collaboration.
My Approach
Led the end-to-end Fullcast implementation with deep integration into Salesforce Sales Cloud, building territory assignment algorithms, capacity models, and scenario planning capabilities from the ground up. Partnered with Sales Operations and Finance leadership to embed data-driven decision-making directly into the annual sales planning cycle, replacing ad hoc spreadsheets with a scalable, auditable planning platform.
Stakeholders
900+ sales reps, Sales Operations, Revenue Operations, Sales Leadership, IT Engineering, and Data Analytics teams across multiple time zones.
Tools & Technologies
FullcastSalesforce Sales CloudEinstein AnalyticsData CloudTableauPythonSQLWorkbench
Outcomes
900+ sales reps supported with automated planning • 80% reduction in manual territory assignment work • Eliminated account conflicts entirely • Improved sales capacity utilization and forecasting accuracy.
AI Agentforce GTM
AI Innovation
AI Agentforce: Transforming GTM Sales Productivity
Pioneered the adoption of Salesforce Agentforce to bring AI-powered automation into the heart of Cloudflare's GTM motion, reducing manual sales tasks by 25% and enabling reps to focus where it matters most. By translating cutting-edge AI capabilities into practical, rep-facing workflows, this initiative positioned the sales organization at the forefront of intelligent selling.
AI-Powered Routing Predictive Scoring Next-Best-Action
The Challenge
Sales reps were spending a disproportionate share of their time on administrative overhead, manual data entry, and reactive customer engagement rather than on the high-value conversations that drive revenue. Without intelligent automation in the workflow, the team lacked the real-time insights and prioritization signals needed to consistently engage the right accounts at the right moment.
My Approach
Championed Salesforce Agentforce adoption as an early internal advocate, designing AI-powered assistant workflows tailored specifically to Cloudflare's enterprise sales motion. Built and deployed use cases for automated lead routing, intelligent opportunity insights, and predictive next-best-action recommendations — translating emerging AI capabilities into concrete productivity gains for frontline GTM teams.
Stakeholders
Sales Leadership, Sales Operations, IT Engineering, Data Science team, Salesforce Account Team, and GTM Enablement across the global organization.
Tools & Technologies
AgentforceEinstein GPTData CloudSales CloudFlow BuilderApexMuleSoftTableau CRM
Outcomes
25% reduction in manual sales tasks • AI-powered lead routing and scoring deployed • Predictive next-best-action engine launched • Enhanced pipeline visibility and forecasting accuracy
Get In Touch

Let's Build Something
Extraordinary

Whether you're looking to accelerate your Salesforce roadmap, modernize your GTM systems, or explore AI-powered automation — I'd love to connect.

Email dbrowntech15@gmail.com
LinkedIn linkedin.com/in/dbrowntech
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